AME Trust’s Online Privacy Policy

Your privacy is important to us. This Online Privacy Policy explains how we collect, share, use, and protect information when you visit or use this online service(our “online service”).

As you review this Online Privacy Policy, here are a few general principles to keep in mind:

• If you have a financial product or service with us, we     will use and share any information that we collect from or about you in     accordance with our Merchant Services Privacy Statement.
• My AME Trust Mobile App, our social media sites or other     pages on AME Trust.com may have additional terms from this policy about the     privacy of your information. Please review the privacy policy for the     specific online service you are using or page you are viewing.
• Our online services are not intended for children under     13. We do not knowingly collect personal information from children under     13 without parental consent.

Information We Collect

Personal Information

When you visit or use our online services, we may collect personal information from or about you such as your name, email address, mailing address, telephone number(s), account numbers, limited location information (for example, a postal code), username and password. We may also collect payment card information, tax identification numbers, driver’s license numbers (or comparable information)when you provide such information while using our online services and where we believe it is reasonably required for ordinary business purposes.

Usage and Other Information

In addition to the personal information described above, we may collect certain information about your use of our online services. For example, we may capture the IP address of the device you use to connect to the online service, the type of operating system and browser you use, and information about the site you came from, the parts of our online service you access, and the site you visit next. We or our third-party partners may also use cookies, web beacons or other technologies to collect and store other information about your visit to, or use of, our online services. In addition, we may later associate the usage and other information we collect online with personal information about you.

AME Trust Mobile App

For your convenience, AME Trust offers you the ability to access some of our products and services through mobile applications and mobile-optimized websites (“AME Trust Mobile App”). When you interact with us through AME Trust Mobile App, we may collect information such as unique device identifiers for your mobile device, your screen resolution and other device settings, information about your location, and analytical information about how you use your mobile device. We may ask your permission before collecting certain information (such as precise geo-location information) through AME Trust Mobile App.

Additional Sources of Information

We may also collect information about you from additional online and offline sources including from co-branded partner sites or commercially available third-party sources, such as credit reporting agencies. We may combine this information with the personal and other information we have collected about you under this Online Privacy Policy.

Use of Information

We use the information discussed above in a number of ways, such as:

• Processing applications and transactions;
• Verifying your identity (such as when you access your     account information);
• Preventing fraud and enhancing the security of your     account or our online services;
• Responding to your requests and communicating with you;
• Managing your preferences;
• Performing analytics concerning your use of our online     services, including your responses to our emails and the pages and     advertisements you view;
• Providing you tailored content and marketing messages;
• Operating, evaluating and improving our business     (including developing new products and services; improving existing     products and services; performing data analytics; and performing     accounting, auditing and other internal functions);
• Complying with and enforcing applicable legal     requirements, relevant industry standards, contractual obligations and our     policies; and
• For any other purposes that we may specifically     disclose at the time you provide or we collect your information.

We may also use data that we collect on an aggregate or anonymous basis (such that it does not identify any individual customers) for various business purposes, where permissible under applicable laws and regulations.

Disclosure of Information

We may share the information we collect from and about you with our affiliates and other third parties. For example, we may share your information with:

• AME Trust third-party service providers;
• AME Trust affiliated websites and businesses in an effort     to bring you improved service across our family of products and services,     when permissible under relevant laws and regulations;
• Other companies to bring you co-branded services,     products or programs;
• Third parties or affiliates in connection with a     corporate transaction, such as a sale, consolidation or merger of AME Trust     businesses; and
• Other third parties to comply with legal requirements     such as the demands of applicable subpoenas and court orders; to verify or     enforce our terms of use, our other rights, or other applicable policies;     to address fraud, security or technical issues; to respond to an     emergency; or otherwise, to protect the rights, property or security of     our customers or third parties.

We may share anonymous or aggregated information with third parties to help deliver products, services, and content that are better tailored to the users of our online services and for other purposes.

Understanding Cookies, Web Beacons and Other Tracking Technologies

We, or our service providers, and other companies we work with may deploy and use cookies, web beacons, local shared objects and other tracking technologies for various purposes, such as fraud prevention and monitoring our advertising and marketing campaign performance. Some of these tracking tools may detect characteristics or settings of the specific device you use to access our online services.

• “Cookies” are small amounts of data a website can     send to a visitor’s web browser. They are often stored on the device you     are using to help track your areas of interest. Cookies may also enable us     or our service providers and other companies we work with to relate your     use of our online services over time to customize your experience. Most     web browsers allow you to adjust your browser settings to decline or     delete cookies but doing so may degrade your experience with our online     services.
• Clear GIFs, pixel tags or web beacons—which are     typically one-pixel, transparent images located on a webpage or in an     email or other message—or similar technologies may be used on our sites     and in some of our digital communications (such as email or other     marketing messages). They may also be used when you are served advertisements,     or you otherwise interact with advertisements outside of our online     services. These are principally used to help recognize users, assess     traffic patterns, and measure site or campaign engagement.
• Local Shared Objects, sometimes referred to as “flash     cookies” may be stored on your hard drive using a media player or other     software installed on your device. Local Shared Objects are similar to     cookies in terms of their operation but may not be managed in your browser     in the same way.

Security

We use reasonable physical, electronic, and procedural safeguards that comply with industry standards to protect and limit access to personal information. This includes device safeguards and secured files and buildings. Please note that information you send to us electronically may not be secure when it is transmitted to us. We recommend that you do not use unsecure channels to communicate sensitive or confidential information (such as your tax identification number) to us.

Linking to Third-Party Websites

AME Trust Merchant Services may provide links to websites that are owned or operated by other companies (“third-party websites”). When you use a link online to visit a third-party website, you will be subject to that website’s privacy and security practices, which may differ from ours. You should familiarize yourself with the privacy policy, terms of use and security practices of the linked third-party website before providing any information on that website.

Changes to this Online Privacy Policy

We may change this Online Privacy Policy from time to time. When we do, we will let you know by appropriate means such as by posting the revised policy on this page with a new “Last Updated” date. Any changes to this Online Privacy Policy will become effective when posted unless indicated otherwise.